iFM Brand Survey 2017 The FM industry is in the midst of what one might call an interesting period. Some of the biggest players are struggling with financial problems, some of the more modest are growing well, and all are keeping an eye on the economic and political future. All FM service providers have one thing in common, the valuable asset of a unique brand. But how well are they looking after that asset? How is it working for them in the marketplace? Are buyers, competitors, employees, prospective employees getting the right messages about what the brand owner stands for? Are owners managing their brands successfully? It is business-critical questions like these that make up the focus of our annual FM Brands Survey. This year’s survey results show some interesting changes from previous years and some intriguing insights into how companies are perceived, who is commanding recognition and –just as importantly – who is not. The report, prepared by Magenta, the public relations and communications specialist for the built environment, is here. The facilities management sector accounts for up to 8% of UK GDP (Frost & Sullivan), yet it remains a discipline which goes largely unrecognised as an economic force. This is because by its very nature facilities management is often a behind-the-scenes activity and promoting a sector that provides a largely back-room service is something of a challenge. In its earlier days, this wasn’t so much of an issue as FM providers were content to remain in the background as long as they were bringing in business and making clients happy. However, as the market has matured and
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